Data from 2025 reveals that music videos generate 90% higher emotional engagement from audiences compared to audio-only formats, leading to stronger fan connections.
Artists who consistently release music videos see an average 35% increase in brand recognition, making video content crucial for standing out in the competitive music industry.
On platforms like YouTube, 87% of users reported discovering new artists through music videos, proving their importance in reaching untapped audiences.
Monetisation analytics show that artists earn 25% of their streaming income through ad-supported video platforms like YouTube, making videos a vital revenue stream in 2025.
Viral music videos are driving cultural moments, with 68% of TikTok trends in 2025 originating from video clips tied to songs, demonstrating their role in shaping popular culture.
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